In September 1994, Bezos purchased the domain name and briefly considered naming his online store Relentless, but friends told him the name sounded a bit weird. In its early days, the company was operated out of the garage of Bezos's house on Northeast 28th Street in Bellevue, Washington. After a few months he changed the name to, Inc, because a lawyer misheard its original name as "cadaver". On July 5, 1994, Bezos initially incorporated the company in Washington state with the name Cadabra, Inc. Shaw & Co., a Wall Street firm, and moved to Seattle, Washington, where he began to work on a business plan for what would become. In 1994, Bezos left his employment as vice-president of D. The company was created as a result of what Jeff Bezos called his "regret minimization framework", which described his efforts to fend off any regrets for participating sooner in the Internet business boom during that time.
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